This Virgin Mobile ad was done by McKinney advertising agency out of their New York office. I thought that this print ad was "what not to do." Personally, when I look at a print ad I look for humor and or why I should buy the product advertised. What is the main "catch" and reason I should buy the product. This ad is a paragraph, literally. I think it's too long and therefore, is far less effective. McKinney should of kept it short, sweet and to the point if you ask me.
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