X-Box 360- "Jump In"

This X- Box commercial was done by T.A. G. SF advertising agency out of their San Francisco office. I liked this ad but I also thought that it was kind of creepy at the same time. I understand the concept that they were trying to get across that the game gets into your head but I think that they could of made the commercial a little more interactive, such as people playing the game which would of drawn the audience into the commercial. Rather than actually zooming into the back of someone's open head. (weird)