Levis ads- Too racy?

This Levi commercial was done by BBH out of their London office. I have very mixed feelings about these commercials. Levi has always had the "sexy" theme to their ads. They sell their jeans through the typical sex image. Sometimes I think this works with the brand and other times I feel like they take it alittle too far. I feel like they went a little over the top with this commercial that I posted. I think that they could rely their same sexy image in a less obvious, I'm taking my clothes off kind of way. Don't get me wrong, I do like the majority of these commercials but I also feel like they could tame it down a little for the younger audiences that may be watching.