I thought that this print ad by David & Goliath advertising agency was very powerful. It was done out of their Los Angelos office. My heart melted when I read the tag line" Before you turn away, put yourself in my place." I think it touched me to the extent that it did because it's so true. I know the phrase "put yourself in someone else's shoes" is a cliche but I stand by it. It's a for sure way to ground yourself and feel sympathy for another person. It was very effective of David & Goliath to use this tactic because it definately worked. (Or at least it did for me)
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