Sunday, April 5, 2009
"Battle"
This Quaker State Motor Oil commercial was done by Doner advertising agency, Southfield. I really liked how this commercial was focused on racing and had a very masculine feel to it. The fire horses also grabbed my attention because I thought it added more to the product. I think Doner did a great job of almost making the audience feel the power of the cars. Thus making the product appear more powerful and strong, which I think a customer is looking for in a product such as motor oil.
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