This Hummer print ad was done by Modernista out of their Boston office. I think that this ad was very well done. To me, the Hummer screams adventure. This ad painted a picture of this mind set up perfectly. The surrounding are so open and free it goes with the theme of travel and risk-taking that I think of when i see this type of car. The picture is beautiful and really gives the audience a clear insight into what type of car the Hummer really is.
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