Lynx/ Axe Caveman AD

This ad was done by BBH, London. We have seen alot of Axe/ Lynx ads in class but we have not seen this particular one. Honestly, I didn't like it very much I thought that it was bizarre and didn't go with the theme of the other Axe commercials. I felt that it was very random and not very effective. The cartoon feel didn't cut it for me.