Coca Cola formula

This short and sweet commercial was done by Wieden and Kennedy out of their main Portland office. This ad really shows the world that Coke is a product that has been around for generations and is desired and envied by their competitors. I liked it because i felt that it showed Coke's tradtional image by using a red background with white lettering and then showing the tradtional coke bottle at the end. It was also kind of fiesty and aggressive in a way telling the world "you want our product's secret formula, but you'll never get it and therefore, never be as good as us."