Saturday, January 31, 2009


I would consider this print ad by BBDO Milan to be art. From just looking at this ad you can tell how much thought and time went into this ad. Even though it is relatively simple, planning the layout so it is just right is the key. The color and lighting of this ad is mesmerizing. I consider photography to be an art and it is fairly obvious that photography was involved in making this ad. In general, I feel as though advertising IS art. They both involve a great deal of passion and using various techniques in attempt to successfully deliver a message to an audience. Precision is highly involved in both advertising and art; there are many rough drafts until you finally reach the final product, which is hopefully a success!

This Nike commercial "My better is better" by Wieden and Kennedy, Portland, definitely classifies as art. It is based around the love of competition and is based around sports and athleticism. I think that the choice of music and the layout of the commercial is what makes it art. There are so many different camera angles used and lighting focuses, which were so carefully planned out. Each movement gracefully moved effortlessly to the next incorporating the "better phrases" in the foreground. I love this commercial because Wieden and Kennedy does such a great job of making the consumer want to buy Nike athletic gear. Showing normal people pushing themselves to their maximum potential is what this commercial is about. It's raw and personable qualities help define it as art. Art is a very personal and private subject that is geared differently toward each individual. This commercial targets consumers as individuals. It focuses on stressing YOUR personal best and how YOU personally can push yourself to do greater rather than having a broad focus, which has far of a lesser impact on an audience.

I find this commercial to be hysterical and rather odd. However, I still feel as though this"Eyebrows Dance" ad by Cadbury located in Fallon, London can be looked at as advertising that is art. It is quite entertaining and features two happy individuals freely expressing themselves through various eyebrow movements. I look at art as being spontaneous and as an abstract way of people expressing themselves. It portrays two people doing random movements in a unique and artistic way while also accomplishing their goal to sell their product: Daily Milk Chocolate.

This commercial created by Wieden and Kennedy, Portland, for Nike and is one of their famous ads called Good vs. Evil. This is the one ad that I do not consider art. Frankly, because I believe that sports and art are two completely different entities. They are separate worlds in that because art is has far less restrictions are compared to sports which are defined through boundaries and rules. At is something that you feel and a way to express yourself through something other than words. Sports are far too regulated and controlled by outside forces they have nothing to do with your personal feelings and opinions or how you view the world.