Friday, May 8, 2009

Are we controlled by advertising?

It's so weird to think that every idea that we have or anything that we want to buy was triggered by an ad we saw or a billboard we drove past. Are we brainwashed as a society or are we just easily influenced? We are exposed to ads every second without even realizing it. However, this may not be completely bad. How else would our society run if this wasn't the case? Businesses wouldn't survive because the world wouldn't know that their products even exist. People would lose their jobs and eventually our society would collapse. So as much as people criticize advertising, its actually the puzzle piece thats keeping our society together. So with this being said, I came to the conclusion that... ADVERTISING RUNS OUR SOCIETY.

Art & Advertising- Are they related?

YES. Advertising is art. I think that they definitely fall into the same category. I guess I would define art as self-expression and using your own creativity to express how you feel and get your point across to the others around you. This is what ads are too aren't they? They use different tactics to catch their audiences attention to ultimately get their point across. By using sounds, different lighting and certain picked out actors they work to pull you into their product that they are selling. This is also what an artist does, they pull you into their art piece and have you try to understand what their message that their trying to get across. Yes, I do think that advertising is more vocal about their purpose but I think that ultimately art does the same thing just in a more subtle way.

Wednesday, May 6, 2009

Lynx/ Axe Caveman AD


This ad was done by BBH, London. We have seen alot of Axe/ Lynx ads in class but we have not seen this particular one. Honestly, I didn't like it very much I thought that it was bizarre and didn't go with the theme of the other Axe commercials. I felt that it was very random and not very effective. The cartoon feel didn't cut it for me.

Barclaycard waterslide AD


This commercial was done by BBH out of their London office. I chose this particular BBH ad because it was really funny and to be honest i was really intrigued as to how long it took them to set up this commercial. This ad was very entertaining and i personally loved it... so I wanted to share it on my blog!

"Enduring Skin"


This commerical was done by BBH out of their New York office. I LOVED this commercial. I thought that the lightning and shots that were shownt throughout the ad were unbelievable. It had such great effects and really caught my attention.

Audi R8


This Audi commercial was done by BBH out of their London office. The music and the slow tempo was what really drew me in to this particular ad. I thought that it was a very unique approach and I liked it. I loved how each piece of the car was slowly added and then at the end the full car was shown with the tagline "The slowest car we've ever built," which I thought was also very interesting.

Viral Ad- BBH


This viral ad was done by BBH, London. I love viral advertising because I feel like many times they get their point faster and more effective than the standard TV advertisment. This ad was for Graduate recruitment and I loved how BBH went about getting their message across. I thought it was very effective having young children tell their dreams and what they want to be when they grow up. It relayed the message that graduating with a degree can help you accomplish those goals that you've dreamed of since you were a child.