Coca Cola- #1

Coca Cola has been a well-respected brand for many years. However, their approach of advertising has changed quite a bit overtime. In the past, Haddon Sundblom led Coke’s ads by featuring Santa Claus as their main voice with a tag line of “things go better with coke.” Coke took over this image to such a great extent that other companies feared December because Christmas became so highly associated with Coke. Nowadays Santa Claus is not associated with Coke to the extent that it once used to be. In general, Coke does a great job of always leaving their audience with a warm and fuzzy feeling after watching an ad. Coke’s ad’s often display generations passing with the message implying that Coke is a classic product that will never die or become a “has been” and in my opinion will always be viewed as #1 to Pepsi.