Monday, February 23, 2009
Clorox
I loved this Clorox commercial by Dieste Harmel & Partners, San Francisco. This company is one of the main Hispanic advertising ad agencies in the United States. I like this commercial because it draws in Clorox's main consumer: moms. It focuses on children and what actually goes though their heads and their moms. This commercial is so realistic, which is why I think it works. Kids are kids and like to go out and play, with that comes getting dirty. I think that this ad agencies approach is very effective in showing a child and their imagination and then Clorox (can get out ANY stains). Showing that they can solve a daily problem for moms with young kids!
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