Monday, February 23, 2009

Adidas- Impossible Field 60


I loved this Adidas commercial by 180 Amsterdam- "Impossible is nothing."It brought together a variety of star athletes, however I do not think that it was to the point of being flashy. I think the dark lightning and intensity of the sport is what really drew me in and made the commercial work. I think this agency did a great job of focusing on athleticism which I think helped sell the product even further to the audience.

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