Sunday, March 22, 2009


This PlayStation commercial was done by Deutsch advertising agency out of their New York office. I definately think that this commercial was aimed towards a male audience but for some reason I really liked it! I thought that it was cool how Deutsch took stunt drivers/fliers from real airplanes and transitioned from real life to the "toy" life inside playstation. I felt like I was actually playing the game when I watched the ad. It did a great job of drawing the audience in and making them feel as though they were apart of the experience.

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