Wednesday, March 25, 2009

Citroen C4- "Staying Alive"


This Citroen C4 commercial was done by Euro RSCG advertising agency out of their London office. I liked this commercial because I felt that it had the same feel as the ipod commercials because the ad's center focus was on free-style dancing to fin music. It put me in a carefree mood which I enjoyed. I thought it was a very creative and unique way to promote the Citroen C4. Rather than just focusing on the specific attributes of the actual car itself, Euro RSCG took a different approach which I thought was very effective.

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