National Grid: Polar Bear

This commercial for National Grid was done by Mullen advertising agency out of their Boston office. The one thing that attracted me about this ad was that it gave me a warm feeling when I watched it. I can't explain why I particularly liked it but just that I enjoyed the feeling that I got after I saw it. Mullen used a very inviting and warm approach when they made this ad and I think that it worked and was very effective.