AMP Energy Drink- "Walk of no shame"

I loved this ad by DDBO New York. The title was the first thing that got me. But overall I think that this commercial was funny, partcially because it definately relates to real life situations. I think everybody will be able to relate to this commercial sometime throughout their life!

Coca Cola- #1

Coca Cola has been a well-respected brand for many years. However, their approach of advertising has changed quite a bit overtime. In the past, Haddon Sundblom led Coke’s ads by featuring Santa Claus as their main voice with a tag line of “things go better with coke.” Coke took over this image to such a great extent that other companies feared December because Christmas became so highly associated with Coke. Nowadays Santa Claus is not associated with Coke to the extent that it once used to be. In general, Coke does a great job of always leaving their audience with a warm and fuzzy feeling after watching an ad. Coke’s ad’s often display generations passing with the message implying that Coke is a classic product that will never die or become a “has been” and in my opinion will always be viewed as #1 to Pepsi.

Volkswagen- Looking back at its history...

Bill Bernbach is the one who made Volkswagen's personality which ultimately made it a success. He is the one who transformed the image of this car from focusing on "glands" to the consumers "brains." With his approach consumers felt as if the company assumed that they were smart and did not feel like they were being "sold" a product. DDB made Volkswagen all about sex and in every ad had a woman posing against the side of a car. Nowadays Volkswagen ads focus on the simplicity of the car rather than focusing on all the features of the car at once. In DDB's Berlin ad featuring two young boys driving an imaginary car with the tag line "Drivers Wanted." Volkswagen also focuses on the safety of the model in accidents such as in the Jetta ads where the tag line is "safe happens." As you can see the contemporary ads of Volkwagen are far different than the pioneering ads. Now they focus on more meaningful uses of the vehicle rather than just using a sexual approach to appeal to their audience.

De Beers- Now and Then

Diamonds did not used to be popular 50 or 60 years ago until advertising shaped them into what they are today. One advertsing agency in particular took this product that was once considered a worthless stone and made the image of a diamond that were are familar with today having it pose as a symbol with meaning and status. The agency that takes credit for this dramatic change in societal opinion is N.W Ayers and son which was soon taken over by DDB. However, they both represent the company De Beers. In N.W Ayers early work they hired well respected french artists such as Picasso, Matisse and Edzard to contribute to the illustration and copy work of the ad. Soon after Gerety proposed the line "A diamond is forever" obviously associating itself with love, marriage and a lifetime's worth of commitment to your loved one. With this idea in mind De Beers came out with the ad "How can you make two month's salary last forever?" Then under stating their famous coined phrase "A diamond is forever." An example of a more contemporary piece of work is DDB spelling out "A diamond is forever" in roses and over time watching the roses die making diamonds far more superior than roses.

My Agency Rating for the 2009 Superbowl...

My Winner Agency:
* Goodby, Silverstein and Partners

My Loser Agency:
* TBWA/ Chiat/ Day

Mixed feelings...
*DDB

I LOVED these 3 Super Bowl Commercials...

IN MY OPINION... THE 3 BEST 2009 SUPERBOWL COMMERCIALS! Enjoy :)

1. I do not think that TBWA/ Chiat/ Day was the best agency overall for the super bowl but I do think that this Pedigree commercial called "Crazy Pets" made the top three. I thought that it was so outrageous it was funny. I thought that their abstract approach worked and was entertaining.

2. I was a huge fan of this Cheetos commercial by Goody agency. I thought it was well done and LOVED how Goodbye brought back Chester Cheetah. They went back to their "old school" roots, which I think made this commercial an overall success.

3. I think that the "Hang in there Jack" commercials were the most successful. This commercial only ran once and it had the most extreme response rate. This commercial was funny and simple, nothing too extravagant which is why I think it worked.

The 3 WORST Super Bowl Commercials: in my opinion...

1. I found the career builder commercial to be very obnoxious and repetitive. I know that they were trying to take an original approach and this ad gets very mixed opinions but I feel that it didn't work all I wanted to do was change the channel. I think that they could have gone about this commercial in a different way that didn't leave the audience with a headache. This was definately one that I thought was one of the worst superbowl 2009 commercials.

2. The Sobe Lizard Lake commerical by the Arnell group also earned a spot on the three worst superbowl commercials. This commercial was offered in 3D HD format which I feel is a little over the top. There was no substance to this commercial and was far too high tech for my liking. It had such a high production value that I didn't get anything from it.

3. The Pepsi commercials by TBWA/ Chiat/ Day were also top three on my worst super bowl commercials list. I wasn't impressed by TBWA's approach and felt like I didn't get anything from the commercial. It was a very shallow and felt that they could have advertised Pepsi in a far more provocative way.