This short and sweet commercial was done by Wieden and Kennedy out of their main Portland office. This ad really shows the world that Coke is a product that has been around for generations and is desired and envied by their competitors. I liked it because i felt that it showed Coke's tradtional image by using a red background with white lettering and then showing the tradtional coke bottle at the end. It was also kind of fiesty and aggressive in a way telling the world "you want our product's secret formula, but you'll never get it and therefore, never be as good as us."
Wednesday, May 6, 2009
Coca Cola formula
This short and sweet commercial was done by Wieden and Kennedy out of their main Portland office. This ad really shows the world that Coke is a product that has been around for generations and is desired and envied by their competitors. I liked it because i felt that it showed Coke's tradtional image by using a red background with white lettering and then showing the tradtional coke bottle at the end. It was also kind of fiesty and aggressive in a way telling the world "you want our product's secret formula, but you'll never get it and therefore, never be as good as us."
"Just a friend"
This Heineken commercial was done by Wieden and Kennedy out of their Portland office. I absolutely LOVED this commercial. It's just fun and light-hearted. It made me smile watching it and put me in a good mood. We were not shown this commercial in class so I had to include it on my blog because it's pure entertainment.
Monday, May 4, 2009
Wieden and Kennedy- "Pass the Cheer"
We did not see this particular ad in class by Wieden and Kennedy but i wanted to show it because I really enjoyed it. It gave me a "feel good" feeling that I loved. It is an ad for starbucks and something about it instanty drew me in. It had a very childish and fairy tale feel to it that I really enjoyed. It made me think of the Holidays and made me want to be with my family. Wieden and Kennedy did a great job with this ad because they really aimed it towards all ages: children, teens and even adults.
BELIEF DESIGN
Ford Focus- "beautifully arranged"
This is an ad where I think that art and advertising truly come together. It incorporates music and the product and brings them together as one. This ad was done by Dailey and Associates advertising agency out of their LA office. We talked about the concept of advertising and art in class but after watching this commercial I think it actually comes to life. I believe that advertising is art and this ad is my proof. Arts can be incorporated into advertising and when they do I think the ad becomes that much stronger and has a greater effect on the audience.
Audi Ad
Alaska Airlines
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